Hi, I’m Mariana!
Multidisciplinary creative professional with a background in Digital Graphic Design, combining visual design, web development, branding, content creation, photography, and beauty artistry.
My work sits at the intersection of design and storytelling — creating digital experiences and visual identities that are not only aesthetically refined, but also purposeful, intuitive, and connected to real business goals.
With experience working across fashion, hospitality, automotive, beauty, and e-commerce, I approach every project by combining creative direction with strategy to build cohesive brand experiences across websites, social media, content, and digital marketing.
Designing with intention.
Creating with purpose.
PROFESSIONAL EXPERIENCE
INDEPENDENT / FREELANCE | 2020–Present
Working independently with businesses and personal brands to develop cohesive digital experiences, visual communication systems, and digital marketing assets.
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Design and develop responsive websites, landing pages, and e-commerce experiences.
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Create visual identities, logos, color palettes, typography, and digital brand systems.
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Design UX/UI layouts, user flows, navigation structures, and conversion-focused interfaces.
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AI, Automation & Workflow Design.
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Develop social media content, UGC campaigns, photography, and short-form video.
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Create digital advertising creatives and support Meta advertising campaigns.
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Connect websites, social media, content, booking platforms, and purchasing systems into cohesive customer journeys.
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Work across fashion, hospitality, automotive, beauty, and retail industries.
SELECTED PROJECTS
DIGITAL DESIGNER | UX/UI & WEB DESIGN
Luna Fashion House | Fashion E-commerce · Mexicali, Mexico | 2026
Designed and developed a fashion e-commerce experience focused on brand identity, product presentation, UX, social media integration, and online conversion.
Edgewater Lakehouse | Vacation Rental · Clearlake, California | 2026
Designed and developed a hospitality website focused on responsive UX, property presentation, direct booking, amenities, and local experiences.
CONTENT CREATION & BRAND INFLUENCER
Premier Alarmas y Polarizado | UGC Content Creator | 2026
The Cosmetics Company Store | Gran Plaza Outlets, Calexico, California | 2022–2024
Raquel Valencia Studio | Content Creator · Photography & Reels · Mexicali, Mexico | 2021–2024
Arturo's Pizza Express | Content Creator · Mexicali, Mexico | 2020
CONTENT STRATEGIST & CREATIVE CONSULTANT
J.M. | High-Ticket Sales & Social Media | 2024
Tips de Mamá | Content Strategist & Creative Consultant · TikTok · 2M+ Followers | 2020
BEAUTY INDUSTRY
Mariana Aguirre PMU — Mexicali, Baja California
Specializing in permanent makeup services including brows, lip blush, and permanent eyeliner.
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Develop customized PMU designs based on facial structure, symmetry, skin characteristics, and client preferences.
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Apply color theory and pigment selection to achieve personalized results.
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Manage consultations, appointments, aftercare, and client experience.
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Develop and manage the brand's website, photography, social media, and digital marketing.
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Create educational and promotional content for beauty services.
CORE SKILLS
Web & UX/UI Design
E-Commerce Design
Brand Identity & Visual Systems
Creative Direction
Digital Graphic Design
Content Creation & UGC
Photography & Art Direction
Short-Form Video & Reels
Social Media Strategy Meta Advertising
AI-Assisted Design Workflows
SOFT SKILLS
Problem-Solving Mindset
Solution-Oriented
Adaptable & Fast Learner
Works Well Under Pressure
Time Management
Creative Thinking
Attention to Detail
EDUCATION
Bachelor’s Degree in Psychology | Universidad de Durango · Online In Progress
High School Diploma | CETYS Universidad, Mexicali BC · 2017
CERTIFICATIONS & PROFESSIONAL TRAINING
Professional Photography Course | CETYS Universidad · 2017
Véndele a la Mente, No a la Gente | Jürgen Klaric · Neuromarketing & Consumer Psychology
UX/UI Design | Platzi · User Experience & Interface Design
Digital Marketing | Google · Digital Marketing & E-commerce
Meta Social Media Marketing | Meta · Social Media Strategy & Digital Marketing
Graphic Design & Digital Communication | Platzi · Digital Design & Visual Communication
Figma for UX/UI Design | Professional Training · UI Design & Prototyping
ADDITIONAL INFO
Languages: Spanish, English.
Community Involvement:
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SELIDER Mexicali · 2015–2017
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Todos Somos Mexicali — Consejo de Jóvenes Emprendedores · 2024–2025
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Por Un Futuro Brillante, Mexicali — Casa Hogar Betesda · 2024–Present
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Regala una Sonrisa, Tijuana · October 2025
